Press Kit
Everything you need to write about Mina Bloom: facts, descriptions and downloadable assets.
Every moment matters. — Their rhythm, not a schedule.
What is Mina Bloom?
Mina Bloom is a baby tracker that helps parents log, organise and understand their baby's daily routine.
In the first months, days are punctuated by feeds, bottles, naps, diaper changes and night wakings. Parents often have to remember all of it or write it down in different places.
Mina Bloom brings everything together in one app, so parents can find their baby's history easily and understand their habits better.
It goes beyond a simple log: with Premium, it uses the recorded data to offer personalised predictions of upcoming nap windows, based on each baby's own habits.
The idea: follow your baby to understand their rhythm, without imposing a ready-made schedule.
How it works
Feeding
Parents log bottles, breastfeeds and, with Premium, pumping sessions, and can quickly find the last feeds in the history.
Sleep
Parents log sleep and naps. With Premium, they get personalised predictions of the next nap windows, based on their own baby's sleep habits.
Diapers
Parents log diaper changes and find their history easily.
Growth
Mina Bloom keeps the baby's growth measurements and shows how they change over time.
Medicines
Parents can note the medicines given to their baby and find them in the history.
Mina Bloom is a tracking tool, not a medical device, and does not give medical advice.
Predictions that fit each baby
Every baby gradually develops their own rhythm. Two babies of the same age can have very different sleep habits, so a generic estimate doesn't necessarily reflect a particular child.
That's why Mina Bloom Premium takes a personalised approach: from the naps that are logged, the app learns the baby's sleep habits and uses them to estimate the next rest windows.
The goal isn't to set a mandatory bedtime, but to give parents one more reference point to plan the day.
Mina Bloom doesn't offer a universal schedule: its predictions adapt to each baby's habits.
Designed for real parenting life
Tracking a baby rarely happens in ideal conditions. It can be hard to handle a phone while holding your child, especially during night feeds.
- Logging designed for one-handed use
- Live Activities for sleep and pumping on the iPhone Lock Screen
- Home Screen widgets to check the essentials at a glance
- An Apple Watch app to log directly from your wrist, with Premium
Logging a feed at 3am should take seconds, not add one more thing to deal with.
Business model
Free download
The free version tracks:
- Feeds and bottles
- Naps
- Diapers
- Growth
- Event history
Premium
Monthly or yearly
- Away Mode
- Supplies that count down automatically
- Milestones with notes and photos
- Personalised nap predictions
- Logging from Apple Watch
- Pumping tracking
- Sharing with partner and loved ones
Both plans include a 7-day free trial for eligible users. Prices vary by country and are shown on the App Store.
Fact sheet
- Launch
- 12 September 2026
- Availability
- 17 countries
- App languages
- 8 (English, French, German, Spanish, Italian, Dutch, Korean, Japanese)
- Devices
- iPhone, iPad and Apple Watch (requires iOS 17 or later; Apple Watch requires watchOS 11 or later)
- Category
- Lifestyle
- Download
- Free
- Subscription
- Premium monthly and yearly
- Premium trial
- 7 days for eligible users
- Website
- https://babybloomjourney.com
- Press contact
- audrey@babybloomjourney.com
About the founder
Mina Bloom was created by Audrey Lombo, a mother and independent founder.
The idea came from a situation many parents know: night wakings, back-to-back feeds and the need to keep track of everything a baby does.
The app was built around one concrete question: how do you make day-to-day tracking simpler while you're looking after your child at the same time?
Its design rests on that reality: tools for parents should adapt to their everyday life, not ask them to adapt to a schedule.
Downloadable assets
App screenshots (English)
630×1368 WEBP
You may use these assets to write about Mina Bloom. Please don't modify the app icon or mascot. Screenshots show fictional demo data.
Availability and contact
Mina Bloom is a free download, available on the App Store in 17 countries.
- App Store: https://apps.apple.com/app/id6796454725
- Website: https://babybloomjourney.com
- Press contact: Audrey Lombo, Founder — audrey@babybloomjourney.com
Every moment matters.